ClearCut × Rise
90-Day Growth Roadmap

Cut. Clear. Conquer.

SPRING 2026 GAME PLAN

Prepared March 2, 2026 · Effective March 3 – May 31, 2026

15.3%
Close Rate
36
Deals Closed (120d)
$40
Current CPL
45 min
Avg Response Time
251
Ad Leads (120d)
240+
Calls & Other (120d)
40%
Booking Rate

📎 90-Day Targets

CPL: $40
↓
$20 CPL
Double leads, same budget
2 ad variations
↑
10+ Variations
More creative = lower costs
Limited content
↑
Ongoing Video Flow
Consistent new content from the field
🔥

Phase 1: SprintWeeks 1–4 · March 3 – March 31

Prove It
📅
Next Meeting: Monday, March 16 at 3:00 PM
Review progress on ads, website, and roadmap alignment
🟦 Rise Does
Send proven ad scripts to Thomas & Kristy TODAY
Hormozi-style hooks, before/after frameworks, spring urgency scripts. You shoot, we handle the rest — editing, CTAs, launching.
→ Target: 8-10 new ad variations by March 16
Website quick wins this week
Add Facebook link, update photos Thomas sends, refresh copy with spring messaging. No waiting — ship it.
Launch new ad variations as videos come in
Repurpose your existing TikToks with CTAs. Test 3-4 new hooks against current ads. Goal: beat $40 CPL.
→ Target: CPL under $30 by end of March
Show you the instant price calculator options
We already have this built for other clients — HEC Services, Beyond the Clear, Boom Brush Control. Helps self-qualify leads before they submit.
🟧 ClearCut Does
Shoot as many videos as you can from the scripts we send
Doesn't need to be perfect — raw, real, on the job site. Thomas talking to camera + b-roll of the machines working. The more content we get, the more variations we can test and the faster we lower CPL.
🎬 More videos = more ad variations = lower costs
Send us website photos and any updates you want
Job site shots, equipment, before/afters, team photos. We'll get them on the site fast.
Keep marking leads in GHL
(If you haven't already) — move leads to "Bad Lead" or the next stage. Helps us track real performance and kill bad ad targeting faster. Takes 30 seconds per lead.
Share your TikToks with us — seriously
Your TikTok content is strong and fits your brand perfectly. We'll take the best ones, add CTAs, and turn them into paid ads. Content you've already created = free ad variations.
🔥 Your TikToks → Paid ads with zero extra filming
🎯
March 16 Checkpoint: 5+ new ad variations live, website updated, TikToks repurposed as ads
This is what "proactive" looks like — results before you have to ask
⚡

Phase 2: BuildWeeks 5–8 · April 1 – April 28

Optimize
📅
Bi-Weekly Meetings Continue
Review ad performance, kill losers, scale winners. Shared roadmap stays updated.
🟦 Rise Does
Kill underperforming ads, scale winners
By now we'll know which hooks and formats convert. Double down on what works, cut what doesn't.
→ Target: CPL under $25
Deploy price calculator on your site
Self-qualification tool to reduce unqualified leads while keeping volume strong.
SEO foundation work
Google Business Profile optimization, local citations, on-page SEO. Honest timeline: results start showing month 4-6, but we plant seeds now.
Second wave of ad scripts
Based on what performed in Phase 1. More seasonal hooks for peak spring demand.
🟧 ClearCut Does
Keep the content coming — as many videos as you can
Spring job sites look amazing on camera. Before/after transformations, drone shots if possible. Every video = another ad variation we can test.
Keep pipeline updated in GHL
Move deals through stages: New Lead → Engaged → Estimate Sent → Booked → Paid. We track everything.
Share revenue data on closed jobs
Helps us calculate real ROI and prove the math. "You spent $X, you made $Y."
📊
April Checkpoint: CPL under $25, 10+ ad variations tested, pipeline fully tracked
Clear data = clear decisions. No more guessing.
🚀

Phase 3: ScaleWeeks 9–12 · May 1 – May 31

Grow
🟦 Rise Does
Scale ad spend on proven winners
If CPL is at $20 target, increasing budget = more leads at the same cost. Simple math.
→ Target: CPL at $20, significantly more leads/month
Expand service area targeting
Test new counties beyond the 1.5-hour radius if capacity allows. Summer is peak demand.
Google Ads pilot (if budget allows)
Capture high-intent "land clearing near me" searches. Different buyer — already looking, ready to book.
Full ROI report
90-day retrospective: leads, closes, revenue, CPL trend, what worked, what's next. No ambiguity.
🟧 ClearCut Does
Evaluate capacity — can you handle more volume?
If close rate holds and leads grow, plan equipment and crew accordingly. This is a good problem to have.
Continue pipeline discipline
Every lead tagged, every job tracked, revenue reported. This is how we prove ROI together.
Collect Google reviews from spring jobs
Every completed job = review ask. Fuels SEO and social proof for ads. We can automate the ask.
💰
90-Day Goal: CPL at $20, 10+ proven ad variations, full ROI documented
The system is built. Now we scale what works.

🤝 Our Communication Promise

What Rise Commits To:
  • Bi-weekly strategy meetings
  • Proactive updates — don't wait to be asked
  • New ad scripts and creative ideas monthly
  • Website updates within 48 hours of receiving content
  • Monthly performance reports with real numbers
What ClearCut Commits To:
  • Keep shooting videos — as many as possible
  • Respond to leads quickly
  • Update pipeline stages in GHL weekly
  • Share job revenue for ROI tracking
  • Flag issues early — don't let frustration build
ClearCut Land Solutions × Rise Online Advertising
Prepared by Rise · March 2, 2026
Questions? Reach Katie at katie@riseonlineads.com